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CEO Interview: What do Obamacare and HBO GO have in common?

I hope that HBO got themselves a SOASTA license after their Game of Thrones fiasco.

Water balloon content marketing: Who says cyber security can't be fun? [VIDEO]

Technorati Search for: ekklesia think tank - 16 April 2014 - 11:25pm
What's so funny about cyber security? Normally, very little. But on this trolley-ride of a San Francisco night, something unusual happened: really fun video marketing.

Why 2015 will be all about transferable social media audiences

It’s your audience and you need to understand as much as possible about them in order to target marketing that drives revenue.

The 5 pillars of effective content marketing etiquette

Ethical content creation is giving readers valuable content that reads more like journalism than marketing-speak. Excel at this, and you’re well on your way to a solid content strategy.

Interview: Xola , the Apple of SMB software

Technorati Search for: ekklesia think tank - 14 April 2014 - 12:08am
Turnkey Solution for Sales, Marketing and Distribution

Freemium vs paymium: Which model is best for your mobile game?

Technorati game analyst Byron Gordon reveals the million-dollar question for every game remains: Where’s the fun? And how can I get more of it?

Podcast with Bobby Gill: 2 simple questions to test new app ideas

How to to get initial clients with good old plastering of posters around entrepreneurial communities, until referrals drive in traffic.

Today’s not-so-quiet social media revolution puts the performing artist center stage

Imagine if your organization had a list of 67,000 fans that wanted to hear about your performing arts? Social media has become the effective norm to reach them.

How to use Buzzfeed to drive website traffic

How does a business capitalize on the viral nature of Buzzfeed? Here are some helpful tips for using Buzzfeed to gain major exposure.

7 mobile apps driving the rise of productive telecommuting

Telecommuting and mobile apps have become married in a virtual dance of productivity enhancement, but you have to have the right apps to maximize that productivity.

How #cloud computing will single-handedly save the nonprofit sector

The age of cloud-computing might also be a golden age for the third sector.

Interview: IBM accelerates innovation with MobileFirst services

Interview with Rich Esposito, IBM Mobility Services GM

Case Study: 'Pay after it works' social influencer program yields 300% ROI

The company enables businesses to boost online sales and decrease net advertising costs by leveraging genuine customer engagement.

Looking back on it, perhaps Facebook's big spend on WhatsApp wasn't so crazy after all

Trickle-up innovation will continue to feed big business as huge payouts pour down to startups whose products drive a sizable user base with concrete digital solutions.

Why certain publishing hosts are better for certain website types

your company website needs to be hosted with the best web hosting provider for you; not what’s best for most people’s needs.

#GDC2014 preview: LEGO Minifigures Online will delight the kids and parents

Lego Universe shut down for good back on January 30, 2012. As a result, Lego lovers across the land were left wondering. Enter GDC's beta of LEGO Minifigures Online MMORPG.

How to get free press: Be social, follow through, and make a cool product people can afford

I love a responsive company. And I like them even more it they're willing to take-on an industry giant like Google, and offer a "pay a little, get a whole lot more" SaaS solution.

Nielsen study reveals when you need expert content to drive inbound marketing - #AdtechSF

You need expert content in your marketing mix, now more than ever. Here's to know when and where.

Why publishers think native advertising’s worth a million Content Clicks - #AdtechSF

Technorati Search for: ekklesia think tank - 26 March 2014 - 10:12pm
What makes a native ad soluiton worth a $1M check? In short, it’s the widget’s ease of use and self-service platform that makes it easy for bloggers to make money from their traffic.

4 reasons why Oculus is to Facebook as Android is to Google

Oculus is to Facebook as Android is to Google