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How HTML5 and interactive video are increasing product sales and brand visibility

Having 10,000 views on YouTube doesn’t really tell you much of anything in terms of useful ROI. HTML5 interactive video is changing that.

Interview: Heartbleed, hurricanes & human error of business disruption

What are the greatest threats to business? A Technorati interview with Kristen Lovejoy, GM of IBM Security Services Division.

Is social media serious enough for serious professions?

Social media doesn't just work for simple, fun, consumer products and services. This is how to make it work for serious business, as well.

Your mobile health apps and wearables are breathing life into digital wellness

The future and forces of digital health, and the four mobile health app rules developers need for success in it.

Earth Day goes social, one Tweet at a time

Earth Day is celebrated by billions of people in 108 countries across the world. Not surprisingly, social media has become a key component in promoting the event.

How do you effectively reel-in enterprise social media management?

In enterprise social media management, seamless integration into existing operations and coordination, is king.

Turn off the Discovery Channel and use mobile apps to discover nature for yourself

Put down the laptop and turn off the TV. Free apps that are worth getting when visiting National Parks

What’s this ‘Heartbleed’ I keep hearing about, and why should I care?

Think of IT Heartbleed like “trick or treating” and you put your hand in a big bowl of candy, and pull out something random.

CEO Interview: What do Obamacare and HBO GO have in common?

I hope that HBO got themselves a SOASTA license after their Game of Thrones fiasco.

Water balloon content marketing: Who says cyber security can't be fun? [VIDEO]

Technorati Search for: ekklesia think tank - 16 April 2014 - 11:25pm
What's so funny about cyber security? Normally, very little. But on this trolley-ride of a San Francisco night, something unusual happened: really fun video marketing.

Why 2015 will be all about transferable social media audiences

It’s your audience and you need to understand as much as possible about them in order to target marketing that drives revenue.

The 5 pillars of effective content marketing etiquette

Ethical content creation is giving readers valuable content that reads more like journalism than marketing-speak. Excel at this, and you’re well on your way to a solid content strategy.

Interview: Xola , the Apple of SMB software

Technorati Search for: ekklesia think tank - 14 April 2014 - 12:08am
Turnkey Solution for Sales, Marketing and Distribution

Freemium vs paymium: Which model is best for your mobile game?

Technorati game analyst Byron Gordon reveals the million-dollar question for every game remains: Where’s the fun? And how can I get more of it?

Podcast with Bobby Gill: 2 simple questions to test new app ideas

How to to get initial clients with good old plastering of posters around entrepreneurial communities, until referrals drive in traffic.

Today’s not-so-quiet social media revolution puts the performing artist center stage

Imagine if your organization had a list of 67,000 fans that wanted to hear about your performing arts? Social media has become the effective norm to reach them.

How to use Buzzfeed to drive website traffic

How does a business capitalize on the viral nature of Buzzfeed? Here are some helpful tips for using Buzzfeed to gain major exposure.

7 mobile apps driving the rise of productive telecommuting

Telecommuting and mobile apps have become married in a virtual dance of productivity enhancement, but you have to have the right apps to maximize that productivity.

How #cloud computing will single-handedly save the nonprofit sector

The age of cloud-computing might also be a golden age for the third sector.

Interview: IBM accelerates innovation with MobileFirst services

Interview with Rich Esposito, IBM Mobility Services GM