U2 frontman Bono has launched a new project to help fight HIV/Aids in Africa - in the same week that he will edit a national newspaper.
The latest part of his Red campaign aims to make money from mobile phone calls and texts.
Five per cent of revenue from calls and texts made from a special red Motorola handset will be donated to the Global Fund.
Motorola and major UK mobile phone networks have joined forces for the latest initiative in the Irish star's fundraising drive.
The company's RED MOTOSLVR series
will be backed by British companies BT Mobile, Carphone Warehouse, Fresh, O2, Orange, Tesco Mobile, T-Mobile and Virgin Mobile, which have all agreed to contribute £10 for every handset sold to the Global Fund that was set up to fight AIDS. In addition, the companies have agreed to donate 5 percent of their monthly revenue generated by each RED series to the Global Fund.
Motorola said in a news release that "the proceeds of selling just three handsets can provide a year's worth of school materials and daily hot meals for a child orphaned by AIDS, while 5 percent of the average yearly phone bill can provide 180 treatments to prevent mother-to-child transmission of HIV."
U2 frontman Bono launched the Red campaign earlier this year at a meeting of the World Economic Forum in Davos, Switzerland.
He said: "You just get your sim card and stick it in your phone. You can really change the world for somebody who needs their world to be changed."
The Global Fund to fight Aids, TB and malaria was launched in 2002.
Pop star Bono is going to be the guest editor of the Independent newspaper on Tuesday. What would people really like to hear about in the news?
Bono, the multi-faceted rock and roll star, is going to add a new line to his CV this week when he edits a national newspaper.
Bono also takes the helm at the Independent newspaper on Tuesday this week as part of his charity drive.
Half of the paper's revenue from Tuesday's sales will be donated to charities fighting HIV/Aids in Africa.