Clichés are usually truths which have somewhat lost their impact through repetition. That repetition takes place because the truths concerned were originally mordantly appropriate. Try out 'If war is the answer, what is the question?' and ' if all you have is a hammer, everything looks like a nail'.
Issues surrounding the “disenchantment” of language in modern times are complex, writes Melanie Barbato from Ludwig Maximilians University. Shifts in how language is supposed to be used can tell a lot about power relations. But like other judgements that are called aesthetic, political, religious or rational, they are mingled with the myths we have come to hold true.