Sales of fairtrade Easter eggs set to hit new highs

By staff writers
March 17, 2008

You can find a whole range of fairtrade Easter eggs at the Ethical Superstore by clicking here

Sales of fairtrade chocolate look as if they will hit new highs this Easter with a broader range of fairtrade Easter eggs than ever before.

Sales of Fairtrade chocolate products have risen by 41% in 2007 on the previous year from £23.2m to £32.7m. This increase in sales shows the public’s appetite for Fairtrade in the UK, but there is still much more to be done says the Fairtrade Foundation.

Fairtrade campaigners say that with 2 billion people earning less than $2 a day and many farmers often forced to sell below what it cost them to produce their crop, sales of Fairtrade products need to increase significantly.

Adjei Baffour, a member of Kuapa Kokoo Cocoa Growers’ Co-operative in Ghana, said: “I have been a member of the cooperative since 1995 and in that period I have seen a great deal of improvement through Fairtrade; the school has become better, the women are starting to earn more money from extra income generating activities and at the moment we are in the process of putting up a meeting hall for the village.”

Through Fairtrade, cocoa farmers have benefited from developing a strong, democratic institutional framework at all levels of their organisation. Kuapa Kokoo is a co-op union of 937 village societies, representing about 40,000 farmers. Members are predominantly poor small scale farmers living in the most remote and deprived parts of the country. Most of the cocoa growing villages have invested in clean drinking water, paved roads, health delivery systems, improved transport, electricity and basic schools with educational materials and teachers.

This year there is more choice than ever before for chocoholics. Hunt out the delicious Dark Easter Egg with Brazil Nuts from Divine Chocolate. The cocoa comes from Kuapa Kokoo farmers where the farmers are also part-owner shareholders in Divine Chocolate. Or sample their mouth watering Milk Chocolate Egg. Look out for Dubble’s speckled chocolate eggs which are guaranteed to go down a treat with children. The crisp shell hides a creamy Fairtrade chocolate centre which positively melts in the mouth. Why not try Divine’s Dubble Chocolate Easter Egg with Bar? Each egg is made from the finest, smoothest of chocolates and, even better, contains one Dubble Chocolate Bar. The full range of Divine Chocolate Easter eggs is available from Oxfam stores.

Look for Co-op Fairtrade Milk Chocolate Speckled Eggs also containing cocoa grown by farmers from Kuapa Kokoo. They’ll brighten up any family Easter egg hunt! And check out Co-op’s Fairtrade Easter Egg and Fairtrade Truffles for something more indulgent.

Sainsbury’s are offering their Organic Fairtrade Milk Chocolate Easter Egg with Milk Chocolate Covered Brazil Nuts, while have a sumptuous Easter Egg available from Waitrose stores. Also from Waitrose, look out for Waitrose Organic Fairtrade Chocolate Egg. Burnt Sugar has a Chocolate Honeycomb Easter Egg, and a Chocolate Honeycomb Easter Egg with Crumbly Fudge. Sweet Temptations are selling a personalised Hollow Easter Egg with Fairtrade Milk Chocolate.

You can find a whole range of fairtrade Easter eggs at the Ethical Superstore by clicking here

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