River Cottage founder Hugh Fearnley-Whittingstall will lead a new campaign for Compassion in World farming aimed at convincing the public to purchase ethically sound chicken. Fearnley-Whittingstall has been crusading for a change in law, and in consumer preferences about chicken farming for several years now. Its clear that many remain unconvinced by his arguments, and so the fight continues.
This new campaign will take the form of a tour of eight major British cities, including London and Belfast. (Full schedule below.) The message is still the same: intensively farming broiler chickens is just not humane and must be stopped. A typical chicken will live for a mere 39 days, during which time it will grow so quickly there is a 1 in 4 chance it will suffer from lameness and severe discomfort. Millions of them will die of heart failure long before maturity.
The campaign will encourage more people to purchase chickens bred according to minimum ethical standards, such as RSPCA Freedom Food. A blog accompanying the campaign can be found at www.chickenout.tv.
To find out more about Compassion in World Farming and to join the campaign against intensive farming click here.
The Chicken Out! tour will take in the following UK cities:
• Plymouth: Friday 21st August
• Cardiff: Saturday 22nd August
• Manchester: Friday 28th August
• Leeds: Saturday 29th August
• Belfast: Saturday 5th September
• Cambridge: Friday 11th September
• London: Saturday 12th September
• Axminster: Thursday 17th September