A Muslim community is literally driving home a message of peace across the country as part of its national campaign, which will see an Islamic Peace Prize awarded to Lord Avery.
Hundreds of buses emblazoned with banners proclaiming the central ethos of the Ahmadiyya Muslim Community ‘Love for All Hatred for None’ have been running in the capital and beyond, including Cambridge, Luton, Stevenage and Watford.
A national peace conference will also take place this Saturday (20th March) at the community's mosque in South London - the largest mosque complex in Western Europe. MPs, diplomatic representatives, councillors, and other civic and professional leaders will attend.
During the conference, The Ahmadiyya Muslim Prize for the Advancement of Peace will be awarded to Lord Avebury for his lifetime contribution to the cause of Human Rights.
The keynote speaker at the conference will be the worldwide leader of the Ahmadiyya Muslim community, Hadhrat Mirza Masroor Ahmad.
Speaking in advance of the event he said: “A true Muslim can never raise his voice in hatred against his fellow citizens, nor for that matter against the ruling authority or government of the time.”
"It is not sufficient simply to proclaim that Islam is a religion of peace. It is beholden on every Muslim to be the living embodiment of this golden Islamic principle - and to demonstrate it in their daily life," said Rafiq Hayat, President of the Ahmadiyya Muslim Community UK.
"The level of misunderstanding about Islam by Muslims and non-Muslims is all too apparent. The campaign and its first key conference this week seeks to address this head on.
"We stand opposed to extremism in all its ugly forms and our efforts to champion the cause of peace reflect the true Islamic teachings and values."
The campaign will also involve the personal delivery of leaflets to 2.7 million households with a message of peace.