Ethics election poll watch: Clegg winning on 'honesty' (ICM)

By Press Office
April 20, 2010

As opinion pollsters seek to discover more about what is behind the Lib Dem surge, the ICM poll for today's Guardian seems to confirm that Clegg is being seen as the 'anti-politics' candidate who can be trusted more than the other two big party leaders.

On spin: Cameron is suffering badly in response to the leaders' debate. Almost half of voters, 44 per cent, think he offers spin not substance, including 35 per cent of people still intending to vote Conservative. By contrast, only 13 per cent say this of Clegg. He is also seen as more authentic than Brown, who is seen by 29 per cent to offer more spin than substance.

Irrespective of which party you yourself support, which political party leader do you think is more about marketing and spin than substance?

Cameron 44%
Brown 29%
Clegg 13%

On honesty: The Labour and Tory leaders stand together in voters' eyes on the issue of honesty. While 74 per cent of all voters see Clegg as honest, including 22 per cent who think him "very" honest and 52 per cent who say "quite honest", only 53 per cent think Cameron is honest and 51 per cent think the same about Brown.

Only 21 per cent think Clegg is dishonest, giving him a net positive score of 53. By contrast 46 per cent think Brown is dishonest, a net score of five. Some 43 per cent think that of Cameron, a net score of 10.

To what extent do you think each of the party leaders is being honest with voters about their policies and what they might mean for Britain?


Very honest 9%
Quite honest 41%
Not very honest 28%
Not honest at all 18%


Very honest 8%
Quite honest 45%
Not very honest 27%
Not honest at all 16%


Very honest 22%
Quite honest 52%
Not very honest 14%
Not honest at all 7%

ICM interviews took place by telephone on 16-18 April.

Poll results in full here:

Ekklesia is reporting on the polls from a perspective in line with our 'ethics election' initiative. This will include specifically highlighting what is happening to the smaller parties and 'others' who often get ignored in the polls, but could be important in a balanced/ hung Parliament

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