'Live Below the Line' £1-a-day food poverty challenge launches today

By staff writers
March 5, 2013

Live Below the Line, a campaign aiming to change the way people think about global poverty in their everyday lives is being launched today.

It is being backed by civic, development and faith groups across the globe and will run from 29 April through to 3 May this year.

The challenge is aimed at getting people in wealthy countries such as the United States, the UK, Canada, Australia and New Zealand to live on the equivalent of the extreme poverty line for five days, something that 1.4 billion people do every day.

This amount is calculated at the equivalent of £1 a day (or US$1.25) for basic provision.

In 2012, the initiative also raised an additional £500,000 in Britain, as people donated some of the money they would otherwise have spent on food over the five day period to the charities involved.

Christian Aid, Oxfam, Progressio, UNICEF, Save the Children, Tearfund, the Salvation Army, World Vision and VSO are among the many NGOs supporting the campaign in 2013 - thirty in the UK alone.

The launch is taking place during Lent, which is a traditional time of abstinence, repentance (turning around and going in a new direction) and life re-orientation within the Christian tradition.

Live Below the Line began in 2009, when Rich Fleming from the Global Poverty Project and Nick Allardice from the Oaktree Foundation in Australia were living together in a shared house.

Fleming and Allardice shared a common passion for challenging poverty. Many of their conversations highlighted how hard it was to truly understand the lack of freedom and choice that living in extreme poverty entailed. Out of that arose the idea of this initiative.

* More on 'Live Below the Line': https://www.livebelowtheline.com/

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