Wales encouraged to 'shop local' for Christmas

By staff writers
November 26, 2013

With a month to go until Christmas Eve, Plaid Cymru (Party of Wales) has launched a campaign to encourage people to do as much Christmas shopping as possible in local shops this year.

Other groups are urging the purchase of Fair Trade and ethical products over the holiday season, while some suggest that a break on consumption might be a healthy thing.

Plaid leader Leanne Wood said that Christmas shopping is the perfect opportunity to support Wales’ independent traders and buy something a little different for loved ones.

Plaid Cymru has long campaigned for more to be done to support small businesses in Wales, and for more ambitious procurement targets, arguing that if the level of local procurement was increased to 75 per cent then a further 46,000 jobs could be created in Wales.

Ms Wood said: “Wales’ economy is built on small traders and businesses and they contribute a great deal to the local economy. When money is spent in a local independent shop, that money stays locally.

“These shops employ local people, are supplied by local businesses, and keep their profits in the local economy.

“This is why on a wider scale, Plaid Cymru has called on the government to do more to support local businesses, because if the amount of public contracts that are awarded to local companies is increased to 75 per cent then up to 46,000 new jobs could be created in Wales. At the moment the government achieves a level of 52 per cent.

“But while there is a lot that the Welsh Government can do to support our shops and businesses, we must also remember that we, as shoppers, play a vital role in supporting these by just choosing to shop with them.

“Every £1 spent in a local shop selling local produce puts twice as much money back into the local economy as £1 spent in a supermarket.

“In Wales we have a strong tradition of food producers and crafts, and Christmas is the perfect opportunity to support them. I’ll be buying as many presents as possible in my local shops this Christmas, and using the hashtag #LocalChristmas on Twitter to encourage everyone else to do the same.”

[Ekk/3]

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