Massive global support growing for Earth Hour on 29 March

By agency reporter
28 Mar 2014

With just one day to go until Earth Hour (29 March 2014), a record 158 countries and territories across some 7,000 cities and towns will be participating in the world’s largest celebration for the planet tomorrow at 8:30PM local time.

Now in its eighth year Earth Hour, organised by WWF, has evolved into the world’s largest environmental grassroots movement connecting hundreds of millions of people across all seven continents.

For the first time the Karnak Temple Complex in Luxor, Egypt will be switching off for Earth Hour, joining the Pyramids of Giza and other iconic landmarks across the world including the Sydney Harbour Bridge and Opera House, the Tower Bridge in London, the world’s tallest building Burj Khalifa, the Christ the Redeemer (statue) in Rio de Janeiro, the Wat Arun Temple in Bangkok, Times Square in New York City and the Last Vegas Strip. More landmarks participating in Earth Hour 2014 can be found here www.earthhour.org/landmarks

While Earth Hour has grown from a single lights out event to the world’s largest grassroots movement for the environment, the actual dedicated hour remains a key driver of wider engagement to act on environmental priorities across the world.

Starting in New Zealand, Earth Hour will make its way through 157 countries and territories passing all seven continents including Australia, Asia, Europe, Africa, then to North and South America, and even to Antarctica, before ending in Tahiti.

Following the recent announcement that Spider-Man is the first Super Hero ambassador for Earth Hour, the cast of The Amazing Spider-Man 2 is on hand to help to switch off the lights across Singapore’s signature Marina Bay skyline as part of the global flagship Earth Hour event organised by WWF-Singapore.

“It is always extraordinary to see cities and landmarks involved in Earth Hour, but in 2014 it is the stories and activities happening beyond the hour that show this event has evolved into a movement driven by the power of the crowd,” said Andy Ridley, CEO and Co-Founder of Earth Hour from the movement’s home in Singapore.

“When the lights go off, let's remember Earth Hour is far more than an hour. There is a far bigger impact than the one-hour event. We are here to celebrate that we all commit to going 'beyond the hour' in living greener lives," said Dr. Marco Lambertini, WWF International Director General Designate.

"Let’s remember throughout the year ahead what we have come here to celebrate - that each of us has the power to make a real difference in the world. Each of us can be a Super Hero for the planet."

Ekklesia is a registered supporter of Earth Hour.

* Earth Hour: http://www.earthhour.org/

[Ekk/3]

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