Earth Hour: a movement, not just a moment

Earth Hour: a movement, not just a moment

Earth Hour (http://www.earthhour.org/) is 8.30pm tonight. Switch off to switch on. Ekklesia is one of the organisations backing this global initiative. But there is more…

Earth Hour in 2014 sees the completion of the shift from Earth Hour the event to Earth Hour the movement.

Last year alone saw thousands of Argentinians petition to pass a senate bill to create a Marine Protected Area 28 times the size of New York City, and WWF-Uganda began the fight against the 6,000 hectares of deforestation that occurs in the country every month by creating the first ‘Earth Hour Forest’. In 2012, Russians also petitioned to get legislative change protecting the country’s seas from oil pollution and now are striving to protect an area of forest twice the size of France.

By a decision of the Presidential Administration, the Kremlin, the official residence of the Russian President, will turn off lights during Earth Hour for a second time.

This year, the focus will be on protecting some of the most wondrous yet threatened regions of the world, including the Great Barrier Reef in Australia, the Arctic in Finland and the Amazon Rainforest in Colombia.

With Earth Hour Blue, the new crowdsourcing and crowdfunding platform for the planet, people from all walks of live can now use their power to make a difference from the palm of their hands. You can back a project today at www.earthhour.org/crowdfunding

“Our message to everyone is get involved - Earth Hour is a grassroots movement driven by social media, and it’ s in your hands to take action and make a difference. Anyone can make an impact whether by using their voice or by giving a few dollars, and now with Earth Hour Blue you can do it from the palm of your hand,” says Ridley.

* Earth Hour: http://www.earthhour.org/

* Downloadable video footage from events can be accessed at http://ehour.me/eh2014vids

Keywords: earth hour
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