A leading charity is to launch a television advertising campaign this week featuring major celebrities who urge shoppers to send charity gifts such as condoms and toilets to the developing world, including Africa.
The advert by Oxfam, which airs for the first time on Wednesday, contains messages from amongst others Will Young, Helena Bonham Carter, Dame Helen Mirren and Rob Brydon.
The humorous advert features the celebrities holding unwanted Christmas gifts, and pleading for shoppers to buy something meaningful instead.
"Every year millions of people suffer from the horror of fatally disappointing Christmas gifts" the advert begins, to haunting music.
"It doesn't have to be this way" the advert goes on.
The Christmas advert is to promote Oxfam's successful charity gifts scheme - Oxfam unwrapped - which enables people to give a present such as a loo, condoms to tackle HIV and fertiliser to help others in the developing world.