Bolton Wanderers Football Club has joined forces with Fairtrade in Bolton to celebrate Fairtrade Fortnight which begins in two weeks time.
On Sunday 1 March, Bolton Wanderers will take on Newcastle United at the Reebok Stadium. Footage about Fairtrade will be shown on the big screen and several Wanderers players will be shown talking about the goodness of Fairtrade for the farmers of their home countries
The next day over 1000 primary and secondary school pupils from across Bolton will be taking part in a Fairtrade educational event in the Premier Suite at the Reebok Stadium which will increase their awareness of Fairtrade and help them work towards the Fair Trade Schools Award.
The highlight of the afternoon will be a world record attempt in the North Stand of the stadium where the children will each eat a Fairtrade banana, kindly donated by The co-operative.
In the evening of Monday 2 March, there will be a Fairtrade and Local Produce market in the Premier Suite.
Local dignitaries will be present along with the Mayor of Bolton, Councillor Anthony Connell and The Mayor of Horwich, Councillor Tom Farmer who will together open the market.
There will be stalls from over 30 local and national retailers offering a vast range of fairly traded, organic and ethically sourced products including food, beverages, handicrafts, sports balls, jewellery and clothing.
Local chef Mike Harrison will be demonstrating a range of cooking recipes using Fairtrade ingredients, Tate and Lyle will be offering candy floss made with their Fairtrade sugar and there will be films, plus a variety of music provided by Smithills School Senior Brass Quintet and other groups from Bolton Music Service together with Bolton’s African Drummers.
Jason Kenny, Bolton’s Olympic cycling gold and silver medal winner, is to be the face of Fairtrade in Bolton on this year’s edition of the Fairtrade Guide - 10,000 will be published in time for Fairtrade Fortnight.
Bananas continue to be a best-selling Fairtrade product and one in four bananas sold in the UK are now Fairtrade. Fairtrade Fortnight will culminate with Fairtrade campaigners up and down the country attempting to set a world record for eating Fairtrade bananas between midday on 6 March and midday on 7 March. Independent shops and retailers such as Sainsbury’s, Waitrose, and The co-operative will support the initative by making supplies available and, in some cases, on-pack messaging.
Fairtrade Fortnight’s official public launch will be an Olympic-themed event in central London on Sunday 22 February. Sports activities including a Fairtrade chocolate relay race, and giant inflatable banana jousting are planned.
Celebrities, including Olympic medal winners, are expected to attend.
Fairtrade Fortnight takes place from February 23-March 8 with a series of events.