For the cost of a typical chocolate Easter egg – the charities will fund the purchase of a laying hen, a chicken, a duck or even some chicks, for an impoverished family in Africa, so they get around 150 eggs a year to eat or sell.
According to WER if just one in every 5000 people in the UK donated the cost of one of their Easter eggs – or asked someone who would normally give them an egg to donate the cash instead - it would enable the charity to buy 12,188 laying hens which would then produce more than 1,828,317 eggs in a year. That’s a lot of omelettes
How the chickens come home to roost:
“It’s an egg-cellent way to celebrate Easter,” said Alex Haxton, chief egg-xecutive of Be a Good Egg. “It’s normally a time of such chocolatey over-indulgence, so having one less Easter egg will be good for our own health but also help change someone’s life for the better into the bargain.
“We work with lots of projects and communities in developing countries, and having hens laying eggs is one of the easiest steps towards self sufficiency in terms of both food and income. It’s a cheap and easy way to make a real difference to the lives of people who are genuinely hungry and in need.”
According to the British Retail Consortium, an average of 80 million Easter eggs are sold in the UK each year at a cost of £500 million.
“For us the eternal chicken and egg question is a no-brainer,” continues Alex Haxton. “You need the chicken first in order to get the eggs and this is how, with a little Easter generosity, we’re hoping to help needy families and communities around the world feed themselves.”
All you do is visit the website of one of the charities, choose your hen, and tell the charity on whose behalf you are giving it. A card is then sent to the person on whose behalf you are giving the gift, with a personal message.