For Good Friday, a New York church has been circulating the story of the Passion, the biblical narrative leading up to Jesus' crucifixion, on the popular social networking site Twitter.
In order to add dramatic impact, subscribers receive 140-character updates coming from a set of Twitter accounts run by people playing characters in the story.
"You can travel the Stations of the Cross online and be part of a worldwide audience – via cell phone, Blackberry, iPhone, or other Internet connection – for what may be the world’s first Passion Play performed through ... Twitter," says the church.
"A contemporary recreation of Christ’s Passion, the online Stations allow you to meditate on Christ’s final hours at your own pace. Experience the Stations in a modern dramatic recreation including photos, scriptural passages and prayers and meditative music.
"Users will find a main image that consist of a cross made up of 14 squares, taken from black and white photos of a recent staging of the Stations in Lower Manhattan. When clicked, each square will open to reveal one station of the cross.
"Trinity Wall Street is [also] making its Stations content available for syndication."
Trinity Wall Street is a high profile Episcopal church in Manhattan's financial district that live-streams its services on the internet, encourages members of the congregation to send video e-postcards to friends and family and produces its own podcasts.
Over the years the church has also contributed large amounts of finance to the worldwide Anglican Communion, including the ten- yearly Lambeth Conference.
The thinking behind offering a Twitter feed of the Passion is to offer a way to bring the day of observance into modern life and technology, says Caroline McCarthy of CNET.
Good Friday, remembering the death of Christ, is one of the most important days in the church's calendar. But as in other Western countries, there are plenty of devout Americans who don't take the day off from work.
A Passover haggadah has also depicted (http://tinyurl.com/cyesw7) in the form of a Facebook news feed.
Details and source code here: http://www.trinitywallstreet.org/welcome/?article&id=1068
The Passion Play twitters: http://twitter.com/twspassionplay