Christian Aid has announced the results of the public response to the key question it has been asking in its 'pOVERty' campaign - with an overwhelming 90 per cent believing poverty really can be eradicated.
"That's great news," says the respected international churches' development agency, which works for social justice with people of all faiths and none across the world.
But what do people believe is the most important step to take towards eradicating poverty? That was what the agency asked. This is what the public said in response:
24 per cent say: End corrupt governments.
22 per cent say: Make international trade rules fairer.
21 per cent say: Improve access to education and health services.
14 per cent say: Halt climate change
Eight per cent say: Increase aid to poor countries.
Five per cent say: Curb tax dodging by multinationals.
Christian Aid is urging more people to respond to the survey and the results here: http://povertyover.christianaid.org.uk/po 
Its aim is to raise public awareness of the issues that have to be tackled if poverty is truly to be made history and resources and action channelled to push governments and corporations - among others - to take the necessary steps for change.
A change analyst told Ekklesia this week that a major part of this task is combatting a certain fatalism and 'fashionable cyncism' toward the genuine possibility of eliminating poverty and grotesque inequality in the world.