Yes, it was indeed an April Fool . We’ve been meaning to do one for years, and we thought this should be the time. Thanks to everyone who was such good sports for linking to it, and sending us messages, in particular:
Riazat Butt, religion correspondent at the Guardian: “Curses! I fell for this because I wanted it to be true”
X-Factor World News
BBC Religion Ethics (Someone's having some fun there, or maybe doesn't have a sense of humour, as the post keeps disappearing and then reappearing)
Anglican Reader Yorj
@ScotChristian: “Was spitting rivets till I reached the fourth para and remembered the date. Nice one”
@archiereus: just for a second...
@Cornerstonebks: I was taken in by this until I got to 'Establisha'!
...and everyone else who (re) tweeted, emailed and generally joined in the fun
 http://del.icio.us/post?url=http://www.ekklesia.co.uk/node/11671;title=Foolish fun – Rebranding the C of E
 http://digg.com/submit?phase=2&url=http://www.ekklesia.co.uk/node/11671&title=Foolish fun – Rebranding the C of E
 http://tailrank.com/share/?link_href=http://www.ekklesia.co.uk/node/11671&title=Foolish fun – Rebranding the C of E
 http://reddit.com/submit?url=http://www.ekklesia.co.uk/node/11671;title=Foolish fun – Rebranding the C of E
 http://www.newsvine.com/_wine/save?u=http://www.ekklesia.co.uk/node/11671&h=Foolish fun – Rebranding the C of E
 http://www.stumbleupon.com/submit?url=http://www.ekklesia.co.uk/node/11671&title=Foolish fun – Rebranding the C of E