In the absence of a proportional voting system, in the UK, the voters with real power to choose the government are those who live in marginal constituencies, and these are who the main parties and media focus on.
Some fun statistical analysis by the nef (the new economics foundation) shows that one person in the UK does not really have one vote...
...it's more like 0.25 votes.
In some ultra safe constituencies the value of your vote falls to practically zero.
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