Commenting on the news that a 'pro-god' advert, responding to an atheist publicity campaign, has topped the ASA's 2009 most-complained-about list, Simon Barrow, co-director of the religion and society thinktank Ekklesia, said:
"Many people probably react with bafflement, amusement or indifference to the attempts of various belief groups to proselytise with expensive advertising hoardings.
"Encouraging people to think about their convictions concerning the meaning and purpose of life is a good thing. But there are surely better ways of doing it than this?
"Self-designated 'pro-god' and 'anti-god' propagandists might therefore be better off spending their money on benefitting people and planet, and on finding ways of working together across boundaries of faith and belief for human good."