The Disasters Emergency Committee in the UK is encouraging corporate donations as part of its drive to raise money for flood-stricken Pakistan.
The consortium of aid agencies today announced that their appeal for people affected by the Pakistan monsoon has now raised £37 million, including a donation of £1 million from Deloitte, the business advisory firm.
DEC Chief Executive Brendan Gormley commented: “We are extremely grateful to the UK public for their continuing generosity and to Deloitte for their exceptional corporate donation. The money that is coming in is still urgently needed by our members who have already helped 800,000 people but are struggling to help many more."
He continued: “Although the majority of our funds are provided by individual members of the public, corporate and community support is also incredibly important. As well as making corporate donations, many companies have given their support to staff fundraising activities or matched individual donations made by employees. We would encourage others to follow their lead.”
John Connolly, Deloitte senior partner and CEO, added: "The profound crisis facing Pakistan, the dreadful human impact of the devastating floods, have touched everyone at Deloitte. We want to show our support for the aid effort in a really meaningful way."
“We believe this is the right thing to do in the face of such an immense humanitarian crisis, especially given the many close connections between people in the UK and the people of Pakistan," said Connolly.
The disaster has already claimed the lives of 1,500 people and directly affected over 17 million people, with millions more threatened.
The Disasters Emergency Committee consists of Action Aid, Age UK, British Red Cross, CAFOD, CARE International UK, Christian Aid, Concern Worldwide, Islamic Relief, Merlin, Oxfam, Save the Children, Tearfund and World Vision.
To make a donation to the DEC Pakistan Floods Appeal call the 24 hour hotline on 0370 60 60 900, visit http://www.dec.org.uk  or donate over the counter at any post office or high street bank, or send a cheque. You can also donate £5 by texting the word GIVE to 70707