A poster depicting a Nativity scene in which the infant Jesus is dressed in a red Father Christmas-style suit and hat is to be used to encourage churchgoing this Christmas.
The poster, to be displayed on more than 1,000 sites across the country in December, is part of a £250,000 campaign by the Churches Advertising Network.
The advert uses a painting by the 16th-century Flemish artist Von Honhorst which depicts Mary leaning over the crib and looking at the baby Jesus.
In the poster however, the Christ-child is wearing a santa-suit.
In an attempt to promote the Christian festival as more than an opportunity to spend money, the slogan beneath the traditional tableau reads: "Go on, ask Him for something this Christmas."
The campaign also includes radio advertisements in which humorous words highlighting over-consumption at Christmas have been set to the tunes of four non-religious carols.
Listeners are invited to "ask Jesus for something else this Christmas - come to your local Christian church".
Previous campaigns by the network, an independent ecumenical group, have been criticised as "blasphemous" and for "dumbing down" the Christian message.
One suggested the Virgin Mary was having a "bad hair day" when she found she was pregnant. Another used a Che Guevara-style image to represent Jesus, with the slogan "Meek. Mild. As If."