The British Methodist Church has welcomed news that Professor Richard Dawkins is to part fund an advertising campaign on London buses despite its slogan ‘There is probably no God. Now stop worrying and enjoy your life’.
The Rev Jenny Ellis, Spirituality and Discipleship Officer for the Methodist Church, commented: "We are grateful to Richard for his continued interest in God and for encouraging people to think about these issues. This campaign will be a good thing if it gets people to engage with the deepest questions of life."
Responding to Dawkins’ comment that "thinking is anathema to religion", Ms Ellis said: "As Christians, we respond to Jesus’ call to love God with our minds as well as our hearts, souls and strength. Christianity is for people who aren’t afraid to think about life and meaning. John Wesley, the founder of Methodism, believed that no one should be saved from the trouble of thinking - because that is the path to understanding God."
The religion and society think-tank Ekklesia has also said that the atheism campaign can play a constructive role in getting people to think about how they present their beliefs positively - but added that most people dislike being 'sold' religion, and will probably dislike being 'sold' non-religion too.
The message that needs to get out to everyone is that we need to live with compassion, as the best of both religious and non-religious traditions contends, says Ekklesia co-director Simon Barrow in an article of 'Atheist evangelising' on today's Guardian CIF: http://www.guardian.co.uk/commentisfree/2008/oct/21/religion-advertising... .
See also: Atheism evangelism campaign wants to take people for a God-free ride - http://www.ekklesia.co.uk/node/7809 
More thought about God from Ekklesia:
The God elusion - http://www.ekklesia.co.uk/node/6962 
What difference does God make today? - http://www.ekklesia.co.uk/node/4921 
Three ways to make sense of one God - http://www.ekklesia.co.uk/node/5312