The British Red Cross has launched the ‘Pass the parcel’ campaign  to promote an innovative new giving website , which is based on the parcels of essential supplies the Red Cross has delivered to people in need since World War Two.
The website enables people to create their own Red Cross parcels, then encouraging them to ‘pass the parcel’ onto others via email and social networking sites, such as Facebook – the aim being that friends and family will add to the parcel.
People can create a parcel by visiting the web site  and selecting from the items on the scroll bar. There is a range of items to suit all budgets, from water purification tablets costing £1.32 to a safe water system for £1,072, all of which cover the real practical help that the British Red Cross provides. It doesn’t matter which items are chosen – all money raised supports British Red Cross work to help vulnerable people in crisis, whoever and wherever they are.
The first parcels of aid were sent during the Second World War when the British Red Cross delivered more than 20 million parcels containing basic food items to captive soldiers all over the world. Protected by the internationally respected Red Cross emblem, they succeeded in crossing frontlines and borders to reach prisoners in even the remotest places.