Commenting on the news that three Christian groups are to hit back at the 'atheist bus' campaign with their own vehicle-conveyed slogans, Simon Barrow co-director of the religion and society thinktank Ekklesia, said: "This is all sadly predictable."
He continued: "It is part of a societal trend to package and 'sell' beliefs of all kinds, as if they were commodities. Many people will feel this has little to do with anything Christianly or humanly edifying. One has to wonder whether the purveyors of pro- and anti-God slogans really think they will persuade people? It feels more like a war of position between groups who cannot resist 'having a go back'.
"But imagine if these tens of thousands of pounds could be spent meeting human need and promoting understanding rather than sloganising. That might be both more persuasive and more useful."