According to a survey published this month by Autotrader magazine, 51% of people are now prioritising environmental impact when purchasing a new car.
This has had a knock-on effect on car insurance premiums, so that environmentally friendly vehicles are now often cheaper to insure.
While many people are catching on to the money-saving angle of green purchases, John Buckley, Managing Director of Carbon Footprint, says that environmental issues are increasingly a stand-alone priority.
"When people go out looking for cars" he says, "they do tend to ... look at the CO2 emissions and the miles per gallon that the car does." It seems that many people are coming to the realisation that we have each individually contributed to climate change, and that we can each do something about it.
Eco-consumerism seems to be one of the key methods of bringing about change, and that’s why price comparison websites such as USwitch  have become a powerful force for good, making it easy for environmentally sound companies to compete with established brands for a share of the market, and make green car insurance options more readily available.
The survey also revealed that 42% of people are determined to make sure their next vehicle has lower CO2 emissions than their current one.