Rather than moaning about religious output on the BBC and elsewhere, Christians would do better to look at how - and what - they are communicating themselves, says Simon Barrow. In a mixed belief era the church cannot expect privileged coverage, but it has unparalleled opportunities to engage in a vibrant media environment.
The Church of England has joined community and public broadcasting campaigners in urging the Government to uphold the prohibition on product placement in TV programmes, following commercial pressure to end it.
A report published by the new BBC trust today is critical of some programmes for allowing celebrity-backed anti-poverty groups to appear in entertainment shows. Their backers say this reflects reality, an is an antidote to comercialism.
While the Catholic Cardinal and the Church of England, or at least its two archbishops, are perceived to be at war with the government over one set of public services, in relation to the equalities agenda, yesterday (25 January 2007) they set their face in favour of a public service ethos in relation to broadcasting.