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When politicians rush to claim that something is 'non-political' (as has been happening around Remembrance Day over the past week or so), you know that some healthy suspicion and careful examination is due.
It was with a rather heavy heart that I got my first media call today about the annual "red poppy" dust-up - which usually revolves around attacks from the Daily Mail and its kindred spirits on broadcasters, public figures and politicians who don't wear the British Legion Appeal symbol or who raise questions about what the practice means.