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The UK’s largest fair trade hot drinks company, Cafedirect, has been struggling in recent years due to competition from supermarkets’ own fair trade certified tea and coffee lines – and this is despite £2m annual advertising outlay.
Global sales of Fairtrade coffee are holding up well despite an economic slowdown, coffee dealers and farmers' unions have said.
Cafe Direct Fairtrade coffee is blended using beans from Latin America, Africa and the Caribbean, all carefully grown at different altitudes, some up to 6000ft.
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