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My colleague Simon Barrow has done a great job revising our 2007 paper on rebranding St George which you can read here.
Today is St George's day. It is spun out of myth, but the myth is important. The day has 'traditionally' been seen as affirming Empire and an exclusive English identity. But that is a gross misrepresentation, when you examine the story.
Got a circular email from Nick Griffin, leader of the racist British National Party (BNP) this morning calling for greater celebration of St George.