Plaid Cymru, the Party of Wales, said that it was "time to burst the Westminster bubble" as it launched its UK election campaign platform yesterday.

Four live television election debates are to take place in Scotland involving the largest parties - the SNP, Labour, Liberal Democrats and the Tories.

As the predicted politicking gets underway across Britain today, Simon Barrow argues that underneath and beyond General Election 2010 is a much more important 'ethics election' on who we are and what really matters for people, peace and planet.

The die seems cast for the next General Election, says Simon Barrow. But much can still shift if non-Conservative parties, voters and reformers swing into action.