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That's an interesting and tantalisingly ambiguous question. Are we talking about the appearance of beliefs in an increasingly multi-platform world, the question of belief or otherwise in media values and performance, or some combination of the two?
Religion and the News is the title of a book published at the end of last year (2012), co-edited by Professor Jolyon Mitchell, who is taking part in tonight's 'Faith and the Media' conversation at St John's Church, Edinburgh, 6-7.30pm, as part of Just Festival.
Given that the Church of Scotland, like all major Christian denominations, conducts a good chunk of its internal business in public these days (with the boundary between what is 'internal' and what is 'external' increasingly stretched), media and communications can no longer be thought of - if it ever could - as a specialist function alone.
Like many people, I have spent some time in recent weeks caught up in the media-fest that has accompanied the election of Cardinal Jorge Mario Bergoglio as the new Pope Francis.
Ekklesia staff, associates and friends have been much in demand on the radio and television recently. Tomorrow (Sunday 24 March 2013), new associate Keith Hebden, an Anglican priest involved in social justice advocacy and the activist network Christianity Uncut, will be appearing on a range of local BBC radio stations across England (7am - 9am), making the case against the government's unpaid 'workfare' mandatory work placement programme.
Tonight, as the Lords vote on Leveson amendments, I have been taking part in a lively discussion, with expert input, hosted jointly by the two National Union of Journalists branches in Edinburgh.