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Last week I heard in the news that breast cancer death rates are down nearly 30 per cent since 1980, and although I of course think good thoughts about figures like these and the new wonder drugs and breaks-through we have from time to time, my happiness is tinged with very personal sadness.
If you’re a hard-pressed parent or guardian trying to encourage your child to eat a bit more healthily with their ‘five-a-day’ portions of fruit and veg, your job has just been made unnecessarily harder by the BBC and other media outlets.