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Image manipulation, trivia and opportunist deceit have brought our politics low, says Jill Segger. She suggests we all need to examine our attitudes and loyalties if the decline is to be arrested.
Spin is not merely changing facts, but changing the context in which we see the facts. In that respect, it can be something quite positive, says Jonathan Bartley.
Gordon Brown's political appointees represent corporate influence and PR savvy, says Simon Barrow. But is all this smoothness good for the soul of politics?