
This research paper by Ekklesia researcher Lizzie Cifford looks into the background and history of BBC Radio 4's short 'Thought for the Day' (TftD) slot, as a precursor to a wider analysis of Thought for the Day scripts which Ekklesia is currently carrying out. TftD which has become a topic of public and media debate of late concerning the proposal that non-religious as well as religious voices should be heard on it. The paper seeks to reflect the range of viewpoints on TftD, as well as providing information about its development and presentation. It traces how the origins of TftD came in a context of BBC religious broadcasting which was originally viewed as ‘evangelistic and missionary’ and now has to adapt to a mixed-belief society, including humanists, atheists and those who see themselves as 'spiritual but not religious'. The paper describes how attempts at re-branding from the mid 1960s have been opposed by some in the Anglican Church and elsewhere as part of a concern about the withdrawal of the BBC from its position as a central broadcaster in what was seen as a ‘Christian country’. It also highlights how a number of other radio stations, in particular regional programmes, have output which is similar to TftD, but successfully include contributions from the non-religious, as well as ‘minority’ religions, raising further questions about why TftD itself has not followed suit. However, the aim of this paper is description rather than advocacy. Further research on the content of TftD will be published in the new year.