The media isn't someone or something else, it's also us, says Simon Barrow. He goes on to examine the challenge of truthful communication in a PR-driven world, and to offer a picture of what authentically Christian communication might look like.

The World Association for Christian Communication (WACC) has highlighted gender inequality in the media as a pressing issue for International Women's Day and beyond.

More than 1,000 communications professionals from different faiths, different countries, and different areas of faith communication will gather from 7-10 April 2010 in Chicago, USA.