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Shoppers in Wales are being urged to support Welsh farmers by buying meat that can be traced back to local farms, rather than anonymous sources.
Lower meat diets could prevent around 45,000 early deaths, save the NHS £1.2 billion each year and help to tackle climate change, according to new research.
Amidst new warnings about crop failures, Friends of the Earth have said that eating “less, but better quality” meat is vital to the struggle against climate change.