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War on Want has accused the chief executive of Adidas of making unsubstantiated and contradictory claims about the pay of workers making its clothes.
Sportswear brand Adidas has attempted to rebut criticism after staff at a flagship store blocked a demo protesting 'sweatshop' Games merchandise.
War on Want has launched a campaign over the exploitation of workers making goods for Adidas, the official London 2012 sportswear sponsor.
Sebastian Coe has come under pressure ove reports of abuses of Bangladeshi workers producing clothes for Adidas, official sportswear partner of the 2012 Games.
One year before the London 2012 Olympic Games, War on Want has warned that the Games could be tarnished by sponsors' poor human rights records.