The Department of Work and Pensions (DWP), a government department which appears to be increasingly and inappropriately fashioned by the the ideological welfare-cutting politics of secretary of state Iain Duncan Smith, displays some interesting communications priorities.
Much has been written about how determined the government is to set the working poor against the workless poor. But less attention has been paid to the skill with which Conservative politicians are pushing the buttons of Middle England.
It's a good day for a story about babies. The parable of the babies in the river tells of a settlement on a riverbank whose inhabitants began to notice infants floating downstream. As each one came by, someone would jump in and rescue it. As the days went by, more and more babies were pulled from the water, fed, clothed and taken care of to the best of the villagers' ability.
I believe you live in a beautiful house – a 16th century Tudor farmhouse which belongs to your father-in-law. Perhaps you'll expect me to be angry or envious. But I'm not. It's natural for people to want to help their children and the more you have, the more you can give.
When the Welfare reform Bill passed into law in March 2012, Iain Duncan Smith proclaimed, ‘These are the biggest reforms for 60 years. Michael McMahon MSP recently described it as “a tsunami of change engulfing the world of welfare,” and warned that “the biggest waves are yet to come.”