Jesus on a beerglass to spearhead Christmas campaign

-14/09/06


Jesus on a beerglass to spearhead Christmas campaign

-14/09/06

A Christmas poster campaign aimed at getting people talking about God is to feature a picture of Jesus on a beer glass.

The image of Jesus in the froth left on the sides of an almost empty pint glass next to the words ‘Where will you find him?’ will spearhead the Churches’ Advertising Network (CAN) initiative.

The poster picks up on the current media preoccupation with finding images of Jesus in everything from egg yolks to currant buns. Next to an empty beer glass in which a face can be seen are the words “Where will you find him?” and pointing to the web address myspace.com/isthisjesus.

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The campaign will also feature a series of radio ads in which young people talk about their spiritual beliefs.

Francis Goodwin, Chair of the Churches Advertising Network, says: “We’re excited by this year’s campaign created by Radioville. We want the campaign to spark discussion about God, and we think these ads ñ both the posters and radio campaign ñ will help do that. People may not talk openly about their beliefs, but we hope they will discuss them online at myspace.”

The myspace.com webspace will include a link to the rejesus website, which has creative features and information on the Christian faith. Rejesus is supported by all the mainstream UK churches.

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Church’s Advertising Network

Christmas
Jesus Adverts
Church Advertising

So why the image of an empty beer glass? Francis Goodwin, Chair of the Churches Advertising Network (CAN) says: “The message is subtle, but simple: where is God in all the boozing at Christmas? For many, Christmas is about drinking and partying, and God is excluded. Yet many young people are interested in finding deeper meaning and exploring faith. We hope the link to myspace.com will offer a fresh venue for them to discuss their feelings and debate the issues.”

Richard Johnston and Mark Gilmore, who produced the poster at Radioville, the ad agency for the campaign, said; “We took the traditional silly-season news story in which people find images of Jesus in the side of trees, in a slice of toast or even within the bubbles of cheese on a pizza, and developed a number of new images showing Jesus’ face in unexpected places. Because of the season, CAN chose the beerglass route, where Jesus’ face is captured in the froth running down the side of an empty pint glass. The responses expected on myspace.com when the campaign launches should be quite illuminating.”


Jesus on a beerglass to spearhead Christmas campaign

-14/09/06

A Christmas poster campaign aimed at getting people talking about God is to feature a picture of Jesus on a beer glass.

The image of Jesus in the froth left on the sides of an almost empty pint glass next to the words ‘Where will you find him?’ will spearhead the Churches’ Advertising Network (CAN) initiative.

The poster picks up on the current media preoccupation with finding images of Jesus in everything from egg yolks to currant buns. Next to an empty beer glass in which a face can be seen are the words “Where will you find him?” and pointing to the web address myspace.com/isthisjesus.

Related Articles

The campaign will also feature a series of radio ads in which young people talk about their spiritual beliefs.

Francis Goodwin, Chair of the Churches Advertising Network, says: “We’re excited by this year’s campaign created by Radioville. We want the campaign to spark discussion about God, and we think these ads ñ both the posters and radio campaign ñ will help do that. People may not talk openly about their beliefs, but we hope they will discuss them online at myspace.”

The myspace.com webspace will include a link to the rejesus website, which has creative features and information on the Christian faith. Rejesus is supported by all the mainstream UK churches.

Related Searches(UK visitors only)

Church’s Advertising Network

Christmas
Jesus Adverts
Church Advertising

So why the image of an empty beer glass? Francis Goodwin, Chair of the Churches Advertising Network (CAN) says: “The message is subtle, but simple: where is God in all the boozing at Christmas? For many, Christmas is about drinking and partying, and God is excluded. Yet many young people are interested in finding deeper meaning and exploring faith. We hope the link to myspace.com will offer a fresh venue for them to discuss their feelings and debate the issues.”

Richard Johnston and Mark Gilmore, who produced the poster at Radioville, the ad agency for the campaign, said; “We took the traditional silly-season news story in which people find images of Jesus in the side of trees, in a slice of toast or even within the bubbles of cheese on a pizza, and developed a number of new images showing Jesus’ face in unexpected places. Because of the season, CAN chose the beerglass route, where Jesus’ face is captured in the froth running down the side of an empty pint glass. The responses expected on myspace.com when the campaign launches should be quite illuminating.”